Dark Shadows - Applying Mode of Address
https://www.youtube.com/watch?v=N6tVdffCr_M
How is the vampire represented? - We are meant to feel sympathy for the vampire, as as the start of the trailer he explains how he became a vampire, and throughout the trailer shows signs of not wanting to be who he is with lines such as "Witch, you cursed me to be this hideous creature".
Is the text entirely serious in its tone or is there an element of humour? - The trailer is humourous and therefore situates the movie under the comedy genre, rather than horror, which is unconventional for a vampire movie.
What are the assumptions made about the audience from the trailer? Who seems to be the target audience and what does it suggest about the people who will enjoy watching it? - As the movie is a comedy, this means that the assumptions made about the audience are that they are supposedly young adults or teenagers. As there are elements of sex involved this shows that the audience are intended to be of this age also. As the year is also set in 1972 it is possible that the suggested audeince for this movie would have been people of this era, or people who enjoy the style of the era.
What are the texts attitudes to the traditions and repertoire of elements of the genre? - The traditions and elements of the vampire genre are here made into a joke, not in a disrespectful way, but to add to the humorous side of the film. At first we are shown a 200 year old house which the vampire once owned, along with old style clothing and all aspects of a horror film you would expect from the 19th Century. We later see him rising from his coffin very fast, not as dramatic and slow as would have been seen in a traditional vampire film. This is nontraditional as it is set in the 200 year old house which has been redecorated to suit the 1970s, with a disco ball and very colourful furniture, as well as a TV which is introduced by the vampire being confused by, again making humour of the traditional conventions.
Bram Stokers' Dracula - Applying Narrative
https://www.youtube.com/watch?v=QMvD2Jlyy9U
Repertoire of Elements which are traditional of a vampire film such as the burning cross, bats, sharp teeth, rising from the coffin and medieval scenery such as the large dark house and fires for light, arew all featured in this trailer. Iconography for the genre is all represented in these elements, as well as the character types associated with this genre also being features, such as sexualised women (main woman Mina) and a being who can change forms (Dracula). Rising from the coffin and transforming into mist are both iconic narrative moments expected of a traditional vampire film, which is what is given here.
This particular film, as it is so traditional and conventional, is made with room for adaptation and evolving, as theorist Douglass Pye states "the generic context is narrow enough for recognition to take place but wide enough for enormous individual variation".
The Lost Boys - Applying Ideology
https://www.youtube.com/watch?v=U_lwtRMg0ts
Fear of teenagers in the 1980's is shown through the vampires of the film being featured as 'ruthless' teenagers. This metaphorical fear is said to be common in vampire films, shown as a prevalent fear within contemporary society shown through the main characters or plot twist in the story.
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