Wayne Rooney in this image is represented in this photograph as passionate about his sport and his country, through his facial expression and his stance. His gender is also represented as strong and superior by his position, and the fact that he is football based brings the stereotype that males are the dominant sex of the sports world. This could also be the connotations of the denotations shown in the image. The primary audience of this image would be football fans, that are male, although there are many barriers that come along with the image, such as the fact that women will be put off of Nike because this image is suggesting that males are superior, and also people who do not support England as a football team may not read the messages intended to reach them.
The signifier of this image is St Brendans, with the blue sky above it, the logo for the college, and the 'catholic college' label in bold writing. These factors signify that St Brendans is a bright and airy place, and could also represent that the sky is the limit at St Brendans. A barrier of this image may be that it states that the college is Catholic, so may put off any students of diverse or different religions from studying here, although then this is balanced when it says 'for the community'. The conventions of this image include a neutral colour scheme, which may suggest that everyone will fit in and its a calming place to be, and the ship logo may suggest that students will sail through their experience at St Brendans, aswell as the logo having religious connotations.
The person in this image is represented in a bad way, as she looks quite rough and is dressed in very informal clothing, although this may show a stereotype in the way she is presented because of the title of the photo 'missunderstood', which changes the mode of address and the connotations completely. The connotations of this image are that she is a missunderstood teenager who wants to be understood and tries portraying that through the album, not the album cover.
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