Analysing texts / reading images

Representation: 
Mostly the way people and products are presented to us. Also what the particluar objects and things in the image represent. Representation is about what the text suggests to us through the images about an issue or a fact portrayed within it.
Denotation and Connotation:
Denotation is what you can see, whereas connotation is the cultural meaning behind what you can see. Concentration should be on why these connotations are there.
Mode of address:
The way that the text communicates with us, the way it talks to us. Words aswell as pictures are a good thing to look at with this framework.
Conventions:
This points to the way that the text has been constructed, set out, planned or designed. Concentration should be on why it has been set out like this and the genre of the text, eg. Advertisement
Signifier and Signified:
The same as Denotaion and Connotation, Signifier means what you can see in the text (something that had meaning), whereas Signified is the suggested meaning behind the text.
Primary Audience and Barriers: 
Primary audience are the people who the text is aimed at in their specific descriptions, such as gender, age, race etc. Barriers are the little things that stop these people reaching the texts message, such as physical or psychological issues in the text.